HRX and Country Delight Launch 'Mission Protein' to tackle Protein Deficiency in India
Nov 01, 2025
Mumbai (Maharashtra) [India], November 1: HRX, India's leading fitness and active lifestyle brand founded by Hrithik Roshan and Exceed Entertainment, has joined hands with Country Delight - India's largest direct-to-home kitchen essentials platform, to launch Mission Protein - a nationwide initiative aimed at addressing India's growing protein deficiency. The collaboration marks HRX's expansion of its protein nutrition category through a partnership with Country Delight, bringing high-protein dairy products directly to Indian homes.