Budweiser 0.0 celebrates ICC Men's T20 World Cup 2026 with a new culture-shaping campaign "In the Hands of Fans"
Jan 20, 2026
Mumbai (Maharashtra) [India], January 20: Budweiser 0.0 has kicked off its partnership with the International Cricket Council (ICC) by unveiling 'In the Hands of Fans' -- a powerful, culture-first campaign that marks the first chapter of the brand's association with the ICC Men's T20 World Cup 2026. The campaign sets the tone for a season of culture-first, fan-led experiences across India. Watch the campaign video here: https://www.youtube.com/watch?v=GYB1C6H-dKc