New Holland Launched 'Super Safar', A Customer-Led Journey Across Haryana and Punjab
Sep 11, 2026
New Delhi [India], September 11: New Holland, a brand of CNH, has successfully completed its unique farmer-to-farmer engagement initiative, ‘Super Safar’, a journey that celebrated the trust, experiences and aspirations of farmers across Haryana and Punjab. Led by New Holland customer and digital creator Rocky Shahpuria, the campaign took the New Holland 3630 TX Super Plus+ directly into farming communities, creating meaningful interactions with over 1,500 farmers through customer meets, field engagements, tractor rallies and dealership activations.