When the Hong Kong Tourism Board Turned SOCIAL Outlets into PANDA-MONIUM
Mar 23, 2026
Mumbai (Maharashtra) [India], March 23: In a world where travel inspiration often lives on screens, PANDA-MONIUM, the collaboration between SOCIAL and the Hong Kong Tourism Board (HKTB), reimagined how destinations can show up in everyday life. More than a campaign, it was a month-long cultural takeover which started in September 2025 and transformed 45 SOCIAL outlets into immersive panda-inspired zones, bringing Hong Kong's cultural narrative directly into neighbourhood cafes across India.