Cipla's Berok Zindagi Turns Asthma Awareness Into an Immersive Cultural Experience
Oct 21, 2026
Kolkata (West Bengal) [India], October 21: This Durga Puja, Cipla brought its pioneering patient awareness campaign - Berok Zindagi, to the heart of Kolkata’s festivities. Taking its ‘Asthma ke liye #InhalersHainSahi’ message to pandal-goers, the campaign featured larger-than-life inhaler installations at Santosh Mitra Square, Sree Bhumi Sporting Club, and Shibmandir Sarbojanin Durgotsab Samiti from 14–20 October.