Crompton Unveils its New Master Brand Identity and Expands its Branded Platforms to Accelerate its Premiumization Journey
Aug 24, 2026
Mumbai (Maharashtra) [India], August 24: Crompton Greaves Consumer Electricals Ltd., one of India's leading consumer electrical companies, last week unveiled its new Master Brand identity, marking the next chapter of Crompton 2.0; the company's strategic transformation into an innovation-led consumer-centric business. Over the last decade, Crompton has strategically expanded beyond its core categories through sustained investments in technology and product innovation. The new brand identity reflects this business evolution, creating a unified platform while supporting the company's next phase of innovation, premiumisation and long-term growth.
