The 24-Hour Customer Is Here And Most Businesses Aren't Ready For Them
Aug 20, 2026
New Delhi [India], August 20: Customer expectations are changing. People increasingly expect businesses to respond quickly, directly and on the channel already in their hands. According to WhatsApp's 2026 State of Business Messaging report, a Meta commissioned Kantar study across 22 global markets including India, 69% of consumers consider waiting on hold a waste of time, while nearly 80% say they need proof of legitimacy before engaging with a brand's message.